Advantages of Email Marketing


Email marketing is a popular and effective way of marketing.  Here are 10 reasons why you should start, if you haven’t already:

  1. It is one of the most effective online marketing tactics (second to search marketing).
  2. Significantly cheaper and faster than traditional mail (save on printing and postage).
  3. Send high volume emails all at once, with the ability to track the return on investment.
  4. A cost-effective way to test different marketing content.  Successful content can then be used across all channels of marketing campaigns, both print and digital.
  5. Most internet users check or send email daily.
  6. If compared to standard email, direct email marketing produces higher response rate and sales for e-commerce businesses.
  7. Unlike social media platforms, an email requires an action from the recipient, either to delete it, or open and read it.
  8. Email marketing also doubles as mobile marketing; with users accessing emails on their cellphones, smartphones and tablets, your email will be received (and read) within minutes.
  9. You are delivering information to clients who subscribed and want to read what you’re advertising.
  10. Reach online bargain hunters by offering discount and coupon emails.